case study

Trinity Leeds Launch 

Sean was responsible for the opening of Trinity Leeds - the only major retail destination to open in the UK in the last 5 years. 

The multi-million pound campaign had challenging targets that were agreed at Board level. The integrated campaign was deliberately designed to create debate, intrigue and pique interest ahead of opening. It delivered;

• Over 130,000 visitors on day one
• National TV and print media coverage
• 70,000 fans on Facebook in first week
• The centre trended number 8 worldwide on Twitter
• The scheme was voted one of the UK’s coolest brands, one of the first schemes to ever receive this recognition
• The scheme received 7 major national and international awards in the first 12 months