We have created the vision, viability, leasing and launch marketing strategies for some of the UK’s most popular destinations.
We have delivered numerous launch campaigns for destinations that have become brands in their own right.
By combining market research with brand vision workshops we help destinations develop a compelling, unified proposition.
The brand strategy for Trinity Leeds resulted in the destination winning 7 major international awards including Oracle Retail Week Awards Best
Retail Destination of the Year. In addition, Trinity Leeds was voted one of the UK’s Coolest brands in the 2014/15 Coolbrands list- one of the first malls ever to win this award.
Case Study: Coolbrands
Case Study: Trinity Leeds Launch
Trinity Leeds was the only major retail destination to open in a period of 5 years.
The multi-million pound campaign had challenging targets that were agreed at Board level and included quirky, stand-out TV campaigns like the one below...... read more