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case study

Digital Innovation

Sean personally led the launch of 5 new digital strategies for Land Securities. 

Sean worked with the Development Executive Board to define a strategy “To create the UK’s most digitally-enabled mall”. 

The company’s first app, first consumer database, a new responsive website designed with the mobile customer in mind, a digital screen network for retailer and centre marketing plus innovative social media platforms were combined to create a seamless experience for consumers, retailers and centres alike. 

All elements of the project had to simultaneously open in line with the launch of Trinity Leeds.

Results included;
  • Trinity Leeds trended 8th worldwide on Twitter for opening day
  • The Facebook following was the largest in Leeds by day one
  • The Facebook following became the largest of any asset in the company on day one
  • The consumer database was the largest in the company’s portfolio by the end of week one
  • The Omni-Channel Strategy was awarded the BCSC Purple Apple, 2014 and nominated against retail brands’ digital strategies
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  • Home
  • Services
    • Courses >
      • On Track 60
    • Marketing Director/ NED
    • Mentoring & Training
    • Destination Marketing
    • Digital Strategies
    • Marketing Strategy
  • About Us
  • Contact
  • News
  • Blog