case study

Digital Innovation

Sean personally led the launch of 5 new digital strategies for Land Securities. 

Sean worked with the Development Executive Board to define a strategy “To create the UK’s most digitally-enabled mall”. 

The company’s first app, first consumer database, a new responsive website designed with the mobile customer in mind, a digital screen network for retailer and centre marketing plus innovative social media platforms were combined to create a seamless experience for consumers, retailers and centres alike. 

All elements of the project had to simultaneously open in line with the launch of Trinity Leeds.

Results included;

• Trinity Leeds trended 8th worldwide on Twitter for opening day
  
• The Facebook following was the largest in Leeds by day one
• The Facebook following became the largest of any asset in the company on day one
• The consumer database was the largest in the company’s portfolio by the end of week one
• The Omni-Channel Strategy was awarded the BCSC Purple Apple, 2014 and nominated against retail brands’ digital strategies